The Investment Plan Of Wealth Management Platform For F Securities Company

For many years,the business income of securities companies mostly has been concentrated in brokerage and investment banking business.However,due to the high homogeneity of brokerage business channel,the implementation of policy that one person could operate multi account,and the development of Internet Stock Exchange technology,it creates about that the commission income,which securities companies rely on for survival,has been continued to decline.Therefore,the Securities companies are forced to reduce the commission rate and urgently need to explore the new growth points for achieving good performance.On the other side,with the development of domestic economy,the disposable income of residents has been increased significantly,and more attention has been paid to the demand for wealth management,it means that the value preservation and appreciation of wealth are no longer limited to stock or bond trading.Mean the while,Securities companies have a large professional investment consulting team,and have a complete investment business system.If the Securities companies make full use of asset allocation theory and large asset allocation model to provide customers with suitable product allocation strategies,asset allocation consulting,discretionary wealth management services,it will become the next business income growth point for Securities companies.This paper takes the F securities company as the research object,and writes the construction of its fortune management platform project in the form of investment plan.The F securities company has been set up more than 283 business departments in China,which Owns with complete product lines and business licenses.When providing wealth management products and services to customers,the F securities company has group advantages in this respectFirst of all,from the perspective of strategic management,this investment plan uses PEST model to analyze the external environment of the project,to inspect the project whether has good development prospects and opportunities;through using SWOT model to analyze the project,it makes the conclusions that advantages outweigh disadvantages and opportunities outweigh threats.Secondly,from the perspective of marketing,with the STP theory and 7PS marketing theory,the target customers of the platform are characteristic with financial assets more than 500 thousand.The project is positioned as "one-stop wealth management platform providing high-quality product strategy and asset allocation scheme".At the same time,this investment plan will analysis the product pricing and marketing strategies of the project.Finally,from the perspective of investment analysis,the cost and future income of the project investment are estimated.The NPV of the project is calculated to be 41.8 million,and the internal IRR is achieved to 47%,thus it drowns a conclusion that this project has investment value.Lastly,the risk of this project is predicted and analyzed through sensitivity analysis.By writing this paper,the following objectives can be achieved: first,to make forwardlooking planning on the asset allocation practice of wealth management for securities companies;second,to draw the conclusion that the project has investment value through different ways analysis,and to provide decision basis for the decision-making committee of this project;third,to assist the project to obtain the approval and get the support of the company's internal funds.