A Study On The Profit Model Of Network Live Broadcasting Platform

With the continuous development of network technology,the enjoyment brought to people under the network environment is more comprehensive and diverse.The newly emerging network broadcast has developed very rapidly in just a few years.Users only need to have a smartphone and can broadcast live wherever they go.With the birth of the new economic activity of the Internet +,its advantages in resources acquisition and information collection,which makes it a fast way for the webcast industry to seize market share and an important factor to measure the development strength of webcast enterprises.The development of Internet+has intensified the industry competition among the webcast enterprises,and behind the competition,the status of development has been presented.As an industry that takes data as the core means of production,webcast relies more and more on information technology.How to seize the opportunity of the rapid development of information technology and make a new breakthrough is an important research topic in the network broadcast industry.This paper sorts out the research results at home and abroad,and summarizes the relevant research on profit model.And analyzes the development of network broadcast industry in our country and the profit model of the whole industry.Then select the inke as the specific research object,and compare with other live broadcast platforms.Analyze the existing problems in the profit model of inke.Finally,from the perspective of feasibility and scientificity,this paper puts forward optimization strategies for the profit model of live broadcast platform,so as to promote the healthy development of network broadcast industry.