Study On Profit Model Of Network Broadcast Platform

With the rapid development of Internet technology and the increasing popularity of intelligent terminals,network broadcast comes into being.Because of its characteristics of high interactivity,strong social contact and no time and space limit,network broadcast has quickly won the favor of a large number of users.According to data,by 2019,China's online live streaming network has reached 504 million users,which has fully penetrated into people's entertainment life.Since its birth more than ten years ago,live streaming has gone through the exploratory period,the start-up period and the high-speed development period,and now it has entered the stable development period.Its media,content,capital and policy have shown new trends,and the industry pattern is gradually clear.The trend of network broadcast is that the media is shifting from computer to mobile.Pan-entertainment live broadcast has developed from simple live show to diversified live broadcast.Tighter regulation;Industry operation is becoming more standardized;Industry pattern from a hundred flowers bloom to a few single big draw close to,flow,anchor and capital are gathered in the head platform.At present,the research on the profit model of webcast platforms is still not deep enough in the academic circle.Therefore,this paper hopes to put forward Suggestions for Chinese webcast platform companies through the research on the profit model of webcast platform companies.This paper firstly introduces the background and significance of this research,and then summarizes the relevant research status at home and abroad,and systematically summarizes various viewpoints of domestic and foreign scholars on the profit model and the profit model of network broadcast up to now.Secondly,it introduces the concept,characteristics and profit model of network broadcast.Then,it introduces the current situation of network live broadcast,introduces the company profile of Inke Live Broadcast by introducing the case of Inke Live broadcast in this paper,and describes the specific reasons of the four elements of Inke's profit model.In terms of case analysis,the financial effect of Inke Live under its current profit model is taken as the starting point,and the level,quality and growth of inke's profit are analyzed through financial data.Based on this,it is found that inke's current profit level has some problems.Based on the analysis in this paper,the author believes that although Inke Livebroadcast is developing rapidly,its profit model is still imperfect.Its performance reflects the weakness of inke live broadcast revenue,while its advertising revenue has increased,which indicates that inke's revenue structure has been optimized to some extent.Based on the above analysis,this paper puts forward some Suggestions on The profit model of Inke Live broadcast,hoping to provide references for other similar enterprises.