Research On The Evolution Of Smart Retail Enterprise Ecosystem Based On Industrial Organization Structure

Driven by new technologies such as artificial intelligence,the Internet,and big data,China’s commodity retail industry is performing a profound transformation based on diversified and personalized consumer demand.Emerging formats such as unmanned supermarkets,unmanned shelves,and intelligent distribution continue to emerge,and China ’s retail industry has shown its magical powers.It has launched a series of explorations under the wind of the times to speed up the industry layout and lead the trend of smart retail development.The rise and development of smart retail comes along with the evolution of its enterprise ecosystem,and research on the evolution of smart retail enterprise ecosystem is rare.Therefore,based on the perspective of industrial organization structure,this paper further develops the smart retail ecosystem Carry out in-depth research on the path and the driving force driving evolution.This paper uses industrial organization theory,enterprise growth theory and gray correlation theory and other related theories,through case analysis,literature analysis,system analysis,empirical analysis and other scientific research methods to build a reasonable theoretical analysis framework for the modular development of smart retail industry The dynamic system,the modular development of the smart retail industry organization,the mechanism of the evolution of the enterprise ecosystem,and the evolution path of the smart retail enterprise ecosystem are analyzed and studied.The research is mainly carried out through the establishment of the problem to analysis of the basic ideas to solve the problem of research basic ideas.First of all,combing and studying relevant research achievements at home and abroad,expanding the horizon and determining the theoretical entry point for the research of the paper;taking smart retail enterprises as the research object,taking Suning Tesco as an example,to analyze its development process,development status and problems,The thesis research determines the actual entry point.Secondly,further theoretical and empirical analysis is made on the industrial organization structure of smart retail enterprises and the modular development of the smart retail industry.Thirdly,the system analysis method is used to analyze the mechanism of the smart retail industry organization modular development on the evolution of the smart retail enterprise ecosystem,and in-depth analysis of the basic path of the smart retail enterprise ecosystem evolution.Finally,based on our country’s reality,we put forward scientific and reasonable countermeasures and suggestions on how to optimize the organization structure of the smart retail industry,improve and perfect the smart retail enterprise ecosystem,and enhance the vitality and competitiveness of the smart retail enterprise under the new economic market environment.