Research On The Impact Of Listed Companies' Intangible Assets On Corporate Performance

In recent years,how to improve company performance has become a hot topic in the field-of economy and management.Company performance includes not only the performance expressed by the financial data,but also the performance of the company's operating results in the capital market.Both the company's managers and investors have great expectations for the company's performance.With the rise of the global scientific and technological revolution,the importance of the company's intangible assets is gradually highlighted.Whether the characteristics of intangible assets can enhance the competitive advantages of listed companies and thus affect the company's performance.The issues of concern are also the core issues of this study.The software and information technology service industry has taken advantage of its fast technology update speed,high added value of products,and full use of human resources,which have a profound impact on the country's economic and social development and support and promote the rapid development of our country's economy.Therefore,how to use intangible assets to steadily improve the company's performance has a significant meaning for the future survival and development of listed companies in the software and information technology service industry.This article first discusses the relevant concepts of intangible assets and company performance,and expounds relevant theories.Secondly,it analyzes the current situation of intangible assets in China's software and information technology service industoy.The results show that although listed companies in the industry continue to increase their investment in intangible assets,they still lag behind the growth rate of total assets,resulting in a downward trend in the proportion of intangible assets to total assets.And the higher share of non-technical intangible assets in the industry leads to a less reasonable internal'structure of intangible assets.Empirical analysis of the impact of intangible assets on the company's performance again,using 104 listed companies in the software and information technology services industry in Shanghai and Shenzhen as samples,using financial data from 2013 to 2018,and using factor analysis to construct a comprehensive financial performance The indicator E and the stock price P measure the company's financial performance and market performance respectively,propose hypotheses based on relevant theoretical foundations,and perform multiple regression tests.The following conclusions are drawn:(1)Intangible assets have a positive effect on the company's financial performance and market performance,and the improvement is more obvious than fixed assets.(2)Technical intangible assets have a positive effect on the company's financial performance,and this improvement is more significant than non-technical intangible assets.Finally,the research conclusions are combined with the previous analysis of the current situation,and countermeasures are proposed based on the conclusions.