Research On The Financing Strategy Of The Third-line City Real Estate Project Of Hengda Group

Real estate industry as one of important economic pillar industry in our country,has its unique characteristics,simply said,it has a large capital needs much investment long investment cycle high return on investment in recent years,the development of Chinese real estate industry growth than a few years ago while slowed,but still showed a trend of rising.Enterprise investment growth represents the financing volume increase,in terms of real estate enterprises,the project financing at the same time can effectively guarantee the long-term low cost low risk,real estate enterprises is an urgent need to solve the problem of project financing,how to effectively develop real estate financing channel perfect real estate financing structure continues to reduce the cost of financing is what every company needs to pay attentionConstant day group as a leading domestic real estate enterprises in China,the financing has been in a relatively good situation,however,in the face of competition and resource integration,many enterprises constant day group financing channel is still exists some shortages,particularly in the three cities real estate development projects on constant group third line cities real estate project financing problem has gradually become the main problem of constant day group development and resistance.The first part of the article,the constant day group,the basic development of the enterprise financing development present situation and the possible existence of contradictions and problems in the financing for the understanding and analysis of constant day group three line city real estate project financing advantages and disadvantages are discussed,and the disadvantage is the main problem is discussed in detail through the above analysis result,the current constant day group,three line city real estate project problems mainly has four,namely as a development bank loan financing is dependent on the proportion of debt financing seriously excessive flow high debt to total assets and liabilities ratio is too high and there are many potential enterprise debt financing risk.Article in the second part,in view of the constant day group,the main problem with three line city real estate project financing has carried on the reason analysis,respectively for the first part puts forward four problems,find out the corresponding main reason,namely the financing channels,financing innovation consciousness is not strong,enterprise self financing structure is unreasonable,slightly weak ability to resist risk,enterprise risk management in the process of financing system is not sound and effective among them,the financing innovation consciousness is not strong has carried on the elaboration from two aspects,namely,the lower level of the current financing innovation consciousness and enterprise financing is relatively single diversified and multi-level financing mode to exploration and development.This article analyzes the problems existing in the third part mainly puts forward the corresponding countermeasures and Suggestions,including emphasis on the improvement of the enterprise financing way does its best to build a diversified financing channels to enhance financing structure in order to better realize the balance of the enhancement of company profit ability and perfect the internal control rules and further optimize the financing and risk management system.The purpose of this article is attempt to constant day group,three line city real estate development project financing problems and provide effective strategies to improve research guidance and advice,to further strengthen its core competitiveness in the domestic industry to provide help and other real estate enterprises in our country there are similar problems,I hope this article can also provide help for enterprises.