Research On The Internal Control Of Sales Management Of HL Baking Industry Company

With the rapid development of China’s economy and the increasing improvement of national living standards,national living standards and food consumption habits have also been improved.According to the relevant statistical data,the consumption amount of the baking industry in China’s market continues to grow and the market scale expands rapidly.With the further development of national economy and the improvement of people’s consumption level,it can be predicted that the market scale of the baking industry will continue to grow.The number of enterprises in the baking industry is also growing rapidly with the increasing consumption of baked goods,and the competition among baking enterprises is increasingly fierce.How to gain competitive advantage in the increasingly fierce competition environment is a problem that the baking enterprise managers have to ponder.The highest goal of internal control is to promote the development of enterprises,which is the cornerstone and favorable guarantee for enterprises to achieve strategic goals.As an important part of the enterprise’s strategic goal,the realization of the marketing goal has a direct impact on the survival of the enterprise.In order to achieve the goal of enterprise marketing management,this paper studies the internal control of the marketing management of bakery chain enterprises,hoping to promote the efficient play of the internal control of enterprise marketing management through research and analysis,so as to promote the enterprise to improve economic benefitsThis paper mainly includes 6 chapters.Chapter one is the introduction,which mainly introduces the background and practical significance of this paper,the research content and methods,as well as the innovation points of this paper,and points out the purpose of this paper.The second chapter is about the theory of internal control and sales management and the research status at home and abroad,which lays a theoretical foundation for the following chapters.The third chapter introduces the concept,history,current situation and characteristics of baking,and introduces the background and sales situation of HL company.It provides relevant background for analyzing the internal control of HLcompany’s salesThe forth chapter introduces the present situation and existing problems of HL company’s internal control of sales management based on five elements of COSO internal control.The main problems are weak internal control environment,weak risk awareness,defects in internal control activities,inadequate internal and external information communication,and internal supervision to be improved.Through analysis,problems are found,which provides a basis for solving problems in the next step.The fifth chapter puts forward the improvement plan of HL company’s sales management internal control based on the five elements of COSO internal control.The sixth chapter is the research conclusion.It mainly summarizes the countermeasures and Suggestions proposed in this paper,and points out the shortcomings of this paper.