Research On A Commercial Bank's Business Transformation And Innovation Strategy

With the wide application of science and technology,the rapid development of social economy,commercial banks are facing a fierce competitive environment,financial technology is quietly changing the traditional financial structure with commercial banks as the main body.The emergence of new financial business forms,such as third-party payment and network finance,has a strong impact on the core business of traditional commercial banks,and has a strong pressure on the core areas of commercial banks.From the perspective of business model and business activities,domestic and foreign commercial banks have been transforming and changing.From the marketization of interest rates to the opening of private banks,China's commercial banks are also transforming and innovating step by step.Under the background of continuous improvement of informatization and technology,how to realize the transformation of modern banks has become an important part of the development of traditional commercial banks.Paying attention to the application of financial technology to realize the transformation and innovation of commercial bank business has a positive impact on improving the competitiveness of banks.Every change of social development is accompanied by challenges and opportunities.In addition to the old,the new,and the survival of the fittest,only by keeping up with the pace of the times,can commercial banks be in an invincible position.The transformation and innovation of commercial banks is the general trend.Based on this background,this paper studies the current situation of the business transformation of commercial banks in various countries,summarizes its own experience and lessons,and grasps from the strategic development trend,which provides a useful reference for the business transformation of commercial banks,thus showing the importance of its practical significance.First of all,it summarizes the key theory of a commercial bank development,and expounds the SWOT theory in detail.Then,it analyzes a commercial bank,introduces the internal and external environment of a commercial bank,analyzes the necessity of a commercial bank's business transformation and innovation,obtains the reasons of a commercial bank's business transformation and innovation,and then analyzes the current situation of a commercial bank's business transformation and innovation and the problems and reasons of a commercial bank's business transformation and innovation in detail.Finally,it introduces a commercial bank's internal and external environment Problem orientation is the path to explore solutions to the problems.In view of the problems existing in the business transformation and innovation of a commercial bank,the paper makes suggestions on the business transformation and innovation strategies of a commercial bank,including developing diversified strategies to promote the innovation of marketing models,deepening customer demand,strengthening financial product innovation,strengthening risk management and enhancing risk control ability,Transformation of service concept,innovation of service type,focus on the development of science and technology,construction of financial science and technology bank and other strategies and other measures,pointed out the direction and clear measures for the future development of commercial bank business transformation.I hope that through my own research,I can make my own contribution to the development of business transformation and innovation of China's commercial banks.