A Study On Female Financial Customer Satisfaction

With the continuous development of Internet Ecosystem,the financial industry has also gradually integrated with the Internet to launch various types of financial Internet products.This makes the traditional banking industry face new challenges.How to improve its competitiveness under numerous impacts is already an urgent issue.As a service target of banking business,customers will effectively increase their satisfaction,which will greatly increase their stability and thus gain a foothold in the market.In response to the policy call for "public entrepreneurship and innovation" put forward by the Party Central Committee,Bank L also actively explored a distinctive business strategy,and took female finance as an important means of strategic transformation and business model transformation of the bank.The series of exclusive products are vigorously promoted,and in the process of promotion,various complaints have gradually emerged so that customers are lost.Therefore,research on the satisfaction of female financial customers will help to improve the competitive advantage of L bank.This article first sorts out the relevant theories of female finance and customer satisfaction,clarifies its connotation and establishes a theoretical basis,and conducts a SWOT analysis and a comparative analysis with the interbank banks according to the actual situation of Bank L,illustrating the necessity of studying its customer satisfaction.Second,through a combination of quantitative and qualitative analysis,a related model of female financial customer satisfaction of Bank L was constructed.On this basis,the questionnaire was designed and hypotheses were proposed,and the questionnaire was revised and distributed through pre-tests.Analysis and exploratory factor analysis of the results of the questionnaire find out the factors that affect customer satisfaction,and verify each hypothesis through regression analysis.Theresults show that the four factors of service level,perceived revenue,brand image and perceived value will be positively correlated with customer satisfaction.Among them,the influence of perceived value is the largest,followed by service level and perceived value,and the influence of brand image is the least.In addition,different ages and educational levels,as well as differences in total household assets,financial product investment ratio,investment experience,etc.,will affect the results.Finally,based on the research conclusions and management-related theories,it puts forward suggestions for improving the satisfaction of female financial customers of Bank L,as well as guarantee measures for the implementation plan.To practically improve the current status of L Bank 's female financial product satisfaction and help it improve customer stability.