Research On Marketing Strategy Of H Real Estate Company's International Plaza Project

With the continuous development of China's real estate market,more and more investors are pouring into the real estate market,the industry market competition is more and more fierce,the real estate industry has become a must talk topic for the people.In recent years,the central and local macro-control policies have been issued one after another,the effect of which is obvious.The real estate industry is facing another round of huge challenges.The owners of our real estate industry are seeking survival in the gap between market competition and government regulation,and our working mentality must be adjusted.In the process of transforming from the seller's market to the buyer's market,combined with the operation method of real estate marketing planning theory and practice,our product development and marketing strategy research is particularly important,and it is also a necessary link for real estate industry owners to realize the sustainable development and corporate profits.Starting from the actual marketing of the International Plaza project developed by H real estate company,guided by the real estate driving economic growth,based on the project management theory,taking the marketing strategy as the research object and adopting the field market research method,this paper studies the market environment faced by the International Plaza project developed by H real estate company,and analyzes the project environment,customer positioning and market This paper analyzes the advantages and disadvantages of the market positioning,property service and epidemic situation,probes into the product strategy,price formulation,sales channel,promotion preference and other related issues of the marketing strategy of the International Plaza project developed by H real estate company,and forms the implementation scheme of the marketing strategy of the international Plaza project developed by H real estate company.Novel coronavirus pneumonia is a new type of international public square project in Wuhan.In the current market competition and government regulation environment,especially in the 2020,the new Real Estate Company coronavirus pneumonia epidemic prevention and control program,H Real Estate Company development of the International Plaza project should combine the actual market environment and policy guidance to carry out feasible marketing strategy analysis and positioning,and fully recognize their own advantages and disadvantages,and the market impact after the outbreak,and formulate the system.In the process of strategy implementation,we should find and solve problems in time,fully organize various management efficiency,clarify work responsibilities and establish good customer relationship,provide guarantee for the specific implementation of various marketing strategies,and finally achieve the operation goal of maximizing the interests of the International Plaza project and the company.