| Due to the rapid development of ancient town tourism and the strong support of national policies,there has been a boom in the construction of ancient towns all over the country.Under such a background,this paper takes Jimo Ancient City as an example to study tourists’ image perception of the newly built ancient town and provide some research references for the better development of ancient town tourism and Jimo Ancient City.This paper takes the Jimo ancient city as a case study,the image perception data of jimo ancient city were obtained through online text and questionnaire survey.Firstly,text analysis is adopted to provide data support for the model by using ROST CM6 software to conduct high-frequency vocabulary analysis,emotion analysis and social network analysis of effective text.Next,through the questionnaire survey,structured data was obtained,and the network text data was further analyzed and supplemented.Finally,the paper analyzed the image of the official propaganda text of Jimo ancient city,based on the perspective of perception-projection contrast,the tourist perception image is compared with the official projection image,putting forward some Suggestions for its future development.Study found that,the basic characteristics of constitute the cognitive image of tourists,tourism resources,tourism facilities and services,as well as the tourism environment,activity.The most prominent perception is the tourism resources(visit)and supporting facilities.Tourist satisfaction is high in tourism environment and tourism supporting facilities,and the perception of tourism resources and tourism activities is obvious in the official publicity.Visitors to the emotional image of Jimo Ancient City,Although positive and neutral emotions account for more,negative emotions account for relatively much and focus on:idle issues in the early stages of development,the lack of features,artificial,commercialized question of ancient town.It is hard to balance the fusion of ancient and modern. |
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