Analysis Of Profit Model Of China Life Insurance Company

China's insurance industry has a history of more than 200 years.With the economic globalization,the insurance industry has become more and more well known and accepted.Compared with other industries,insurance companies mainly obtain profits through the business activities of risk identification,risk pricing,and risk management.They are essentially different from general industrial and commercial enterprises in terms of product structure and business model.The profit model is the core element related to the survival and development of the enterprise.Analyzing the problems in the profit model and optimizing it is of great significance to the development of the enterprise.This article takes China Life Insurance Company as the research object,uses value chain theory and life cycle theory to analyze the composition of China Life's profit model,and uses Du Pont analysis,factor analysis,and comparative analysis to analyze China Life Insurance company's profit model.The financial effect of the company was evaluated,the problems in China Life's profit model were summarized,and corresponding countermeasures and suggestions were given.The problems in the profit model of China Life summarized in this article are mainly the continuous rise of business risks,the generally high cost of various items,the low professional quality of marketers,the low comprehensive innovation ability,and the easy to imitate products and profit models..In view of the above deficiencies,this article puts forward countermeasures such as strengthening risk management and avoiding blind diversification;strictly controlling costs and improving professional quality of employees;enhancing comprehensive innovation capabilities and improving the effectiveness of profitability measures;reducing reproducibility and exploring potential markets.Through the analysis of this article,it is beneficial to further enrich the research case of the insurance company's profit model,highlighting the important impact of the profit model on the development of the enterprise,and providing a certain reference for the follow-up research of the insurance company's profit model and the development of other insurance companies.