Research And Implementation Of Wideband High Resolution Frequency Synthesizer

To speed up the development of cooking oil industry is not only the objective requirement of the current national security and macro-situation,but also an important way to meet the needs of people's livelihood.The state-owned grain and oil enterprises have been playing an important role in this industry,however,the advantages of traditional cooking oil business have been gradually weakened due to the deepening of the reform of state-owned enterprises and the increasingly fierce market competition.The problems for cooking oil business such as the marketing strategy system is not perfect,the marketing innovation ability is insufficient,and the market share is declining have become increasingly prominent,and the traditional marketing concept and mode have been unable to meet the needs of competition.This thesis takes the cooking oil business of Sichuan Commercial Investment Group(SCIG)as the research object,making comprehensively analysis of the internal and external environment it faces.Based on this,the thesis proposes the marketing strategic planning and the combined strategy of product,price,place,and promotion for the cooking oil business of SCIG,aiming to provide reference for its marketing.On the basis of combing marketing-related theories,this thesis analyzes the internal and external environment and the resource capacity of SCIG's cooking oil business development by using the analysis tools such as PEST and SWOT,and then determines that the overall strategy of SCIG's cooking oil business development is SO strategy and WT strategy.Secondly,based on the analysis of the internal and external environment and the problems,this thesis proposes the marketing strategic planning of the cooking oil business of SCIG.It mainly discusses and analyzes how to subdivide the market,select the target market,make market positioning,and determine the marketing strategic target and means of cooking oil business,and comes up with that taking the large-scale supermarket,wholesale as key target markets,adopting a differentiated market positioning,concentrating the superior resources to work on a breakthrough,and maximizing the subdivided market share.Furthermore,this thesis puts forward a suggestion on specific marketing strategy combination and operation plan from the four aspects of product strategy,price strategy,place strategy and promotion strategy,which provides a new perspective and idea for improving the existing marketing management of cooking oil business and creating differentiated marketing.Finally,this thesis proposes the guarantee measures to effectively implement the marketing strategy for SCIG's cooking oil business from the aspects of organization,mechanism,talents and information,so as to enhance the overall competitiveness of marketing and the influence of enterprises and the brand.