Research On The Effect Of Industrial Image On The Overseas Image Of "Made In China"

The manufacturing industry is the main body of the national economy,and is the basis of the state,the state of origin and the power of the nation.In the economic globalization today,although the "made in China" to the international stage,all over the world,but because of poor image,lack of international famous brand,the product added value is not high,how to improve the image of the "made in China" overseas and gradually cause the attention of the scholars.However,previous research focused on the micro products,enterprise level,and use the qualitative method,put forward some suggestions for policy theory,from the aspects of quantitative describe specific upgrade the image of "made in China" overseas study path is very little.In addition,from the perspective of the industry,there are not many articles on the relationship between industrial image and the overseas image of "made in China".So,will the industrial image have a certain impact on the overseas image of "made in China" ? What is the mechanism between them? Does the brand image play a role in this mechanism? What role does it play? What is the significance of the development of "made in China" in Japan and South Korea,which are similar to the development background of "made in China" ?In this paper,the experimental method is adopted to explore industry image on the mechanism of action of "made in China" image abroad.Through the literature review,the model of the overseas image of "made in China" and the industrial image are constructed.The data were analyzed by descriptive statistics analysis,reliability and validity analysis,ANOVA variance analysis and so on,using the SPSS 19.0,Graphpad Prism 7.0 and other statistical software.It is found that :(1)Industrial image affects the "made in China" overseas image,and the influence of different level of industrial image on "made in China" overseas image is different.Compared with the inferior industry image,the dominant industry image can promote the "made in China" overseas imagebetter.(2)National typicality does not have a significant impact on the "made in China" overseas image,but the combination of industrial image and national typicality has a significant impact on the "made in China" overseas image.When the image of the inferior industry is disadvantaged,the high state typicality will make up the low national typicality and have a significant influence on the judgment of "made in China" overseas image.Whether the typical level of the country is high or low,the dominant industry image will have a significant impact on the image of the "made in China" overseas image than the inferior industry image.(3)Brand image and industrial image both have a significant impact on the "made in China" overseas image,but the combination of them does not have a significant impact on the "made in China" overseas image.The bad image has a significant impact on the "made in China" overseas image judgment,and the dominant industry will significantly affect the overseas image judgment in China compared with the inferior industry.These findings will further enrich the research on the relationship between industrial image and "made in China" overseas image,which will provide references and suggestions for the upgrading of "made in China" overseas image.