Study On Leisure Behavior Of Coastal City Residents

With the rapid development of the global economy,human beings begin to enjoy the material and spiritual benefits brought by the increased productivity of science and technology,followed by the opening of the leisure era.Nowadays,leisure is not only an indispensable part of people's daily life,but also a symbol of the development of the world and the progress of social civilization.Shishi City has become a beautiful coastal city due to its unique geographical advantages.The impression left in people's mind is still on its maritime transportation industry and clothing industry chain,while few people care about the city's own leisure culture,leisure industry,residents' leisure life and other aspects.In this paper,Shishi City is taken as an example to study the leisure behavior of coastal city residents,to understand the leisure living conditions of urban residents,to analyze their leisure characteristics and internal relations,and to help residents improve their leisure life quality.First of all,a questionnaire was designed to investigate the leisure behavior of residents in coastal cities through frequency statistics;then,chi square test and correlation analysis were used to analyze the leisure behavior of residents with different demographic characteristics.The results show that residents with different demographic characteristics have correlation and difference in leisure motivation,leisure consumption,leisure time,leisure time,leisure distance and leisure place preference.On the basis of the previous research,the characteristics of leisure behavior of coastal city residents are summarized,It mainly includes: diversification,complication and family of leisure ways;stable increase and fragmentation of leisure time;expansion of leisure space,increasing demand for leisure facilities and environment;fresh coastal leisure culture,but the leisure industry to be improved;high leisure initiative,but the concept of leisure to be improved;differences in leisure behavior and demography related.Finally,the paper puts forward the improvement strategy from the perspective of the government,which has theoretical reference value.