Fast Moving Consumer Goods Inventory Management Optimization For B Company

With the growth of Internet economy,Online-Shopping is continuously upgrading its convenience,FMCG(fast moving consumer goods)is ascending its ratio in online consumption,and online platform become a main way in FMCG sales.But with the challenge of varied online channel activities,product diversification and short lead time,the company B has a series of problems in the inventory management which goods slaes online.For examble,the bestseller is frequently out of stock in period of promotion times,the wrong forecast increased inventory and the SKU(stock keeping unit)is booming fast that improves the complexity of management.Finally,the need of customer is not being met and the satisfaction decline,as well as the brand image of company is damaged and the market share decreased.This article mainly focuses on the quantitative evaluation of the company B in storage management and its problems,which is in a way of analyzing the key performance values in supply-chain of the company B like shortage rate,inventory turnover,fill rate and requirement data.In according to using the classical and mathematical models such as economic order quantity and safety stock,building inventory control mechanics in distinguishing the original material,and importing PM(project management)in realizing requirement and storage available cooperation,the company B is promoting in optimizing inventory management,proving the level of online customer service under a reasonable storage inventory turnover.This article is about three important components of the e-commerce inventory management measures: First,improve the quality of demand information from the analysis of demand data;Second,apply the inventory model to improve the extensive inventory management method;Third,strengthen the management of materials through the management of bottleneck resources.The implementation of these measures is conducive to improving the main problems of e-commerce inventory management of FMCG Company B.It also provides a reference for other FMCG manufacturers' inventory management optimization.