Research On Existing Problems And Countermeasures Of Performance Management Of HB Company

In the 21 st century,with the rapid development of China's economy and the promotion of a new round of consumption,the domestic small home appliance industry has developed rapidly,which has become a new value growth point to support China's economic development.Meanwhile,the market competition of domestic small home appliance has become increasingly fierce.As a representative of the Western small home appliance export enterprises of HB company,to promote the realization of “ODM and OEM” orders production mode and “OBM” brand operation mode of the balanced development strategy,continue to adjust business strategy and domestic marketing strategy in recent years,increasing resources in the domestic market,in order to promote the growth of the own brand in the domestic market,so as to usher in a new growth opportunity.With the transformation,upgrading and rapid development of HB company,it is urgent and more important to study and analyze the original performance system and optimize and improve it in line with the development needs.This study using the modern enterprise performance management theory as the guidance,through the combination of quantitative and qualitative research ways,with HB company performance system as the research object,using literature study,interview method,questionnaire investigation and expert consultation method and other methods,the current situation of HB company performance management comprehensive carding and comprehensive analysis,through the study found that HB company in performance management mainly exist the following five problems:(1)the effectiveness of the KPI plan;(2)performance planning and performance guidance are not available;(3)insufficient validity of performance appraisal results;(4)lack of multi-dimensional application of performance evaluation results;(5)the continuous performance communication and feedback execution is not in place.Aiming at the existing problem of HB company performance system and the reason analysis,this study with HB company strategy implementation as the guidance,and performance management in enterprise management under the guidance of relevant theories,combining the experience of performance management,puts forward five HB company performance system performance optimization countermeasures and Suggestions:(1)the optimization of HB company KPI index system;(2)optimize the process of the performance management closed-loop system;(3)strengthen the process management of the implementation and application of the performance system;(4)ensure the implementation and application of the performance system;(5)to strengthen the evaluation of the implementationeffect of the performance system.The researcher hopes that through the implementation of the performance management improvement strategy of HB company,the improvement of HB company's operation and management level will be continuously promoted,the core competitive advantages of HB company will be cultivated and continuously strengthened,and the realization of HB company's strategic goals and annual business goals will be supported.At the same time,it is also expected to provide useful reference and reference value for the improvement of performance management efficiency of other small household appliance enterprises in the industry.The researchers hope that through the implementation of HB company performance management improvement strategy,HB can continuously improve its core competitiveness and support the realization of HB company strategic objectives and annual business objectives.At the same time,it is expected to provide useful reference value and reference for the performance improvement of other small appliance enterprises in the industry.