Research On The Profit Model Optimization Of SF Express Based On Value Network

Under the dual influence of national macro-control and the fierce intensification of the market,major changes are taking place in the domestic express delivery industry,and the relevant changes are specifically reflected in the field of operation and management of express delivery enterprises.As a key company in the express delivery industry,SF can only continue to grow in the context of intensified competition in the industry only by improving its own profit model.Therefore,this article first studies the development background of SF's profit model based on the development status of the express delivery industry,and explores the current research status from the perspective of profit model and value network.Then,this article defines the concept of value network and profit model,and expounds the theory,classification and constituent elements of value network structure model and profit model.Then,this article takes SF as the central enterprise within the value network,and explores the changes in its profit model,focusing on the internal components of the profit model.In order to carry out further research,this article then builds an evaluation model based on the comprehensive evaluation method,and applies the horizontal and vertical opening method when the indicators are empowered.The benefit of SF's profit model from 2017 to 2018 is compared with similar enterprises,and it is found that SF is a value object In terms of performance and value proposition,it is able to identify the service target and provide the service target with express delivery services that meet the needs.However,the effect of SF in value creation is relatively low,the growth rate of profits continues to decline,and the ability to realize value is not strong.It is necessary to further improve its own value protection ability.In the end,this article establishes a value network model based on the current situation of SF,and then optimizes SF's existing profit model.Based on the value network,this article conducts an in-depth study of SF's profit model,analyzes the problems of the profit model,and uses the value network management thinking to optimize the profit model.This research will help SF to integrate resources and build a sound value network profit model.At the same time,as a leading company in the industry,research on SF's profit model from the perspective of the value network can also bring important inspiration to similar companies in the logistics industry.