The Rearch On The Development Strategy Of Hailong Chemical Fiber Co.Ltd

Under the background of the fierce competition in Germany,Japan and other technology-based manufacturing powerhouse,China has put forward the "Made-In-China 2025" policy and Shandong province has set out the traditional and future driving force conversion signal.Through Weifang Hailong chemical fiber co.ltd internal and external environmental analysis,we can figure out the present situation and identify strengthses and weaknesses.If we put forward the company's future development strategy,promoting group implementation by the transformation and upgrading of traditional industries to the emerging industries,the company can strive to become a new material research and development manufacturing base with nationwide influence in 3-5 years.In this paper,PEST analysis,Michael Porter's Five Forces Model and SWOT are mainly used to analyze the internal and external environment of the company.The strategic management framework isused to determine the development plan of Hailong co.,ltd in the next3-5 years.Using modern management theory and method,the problem of development planning of traditional chemical fiber enterprises which need transformation and upgradation is studied and solved.In addition to the advantages and disadvantages faced by the development of Hailong chemical fiber company,this paper has analyzed the internal and external environment systematically,.The analysis shows that the company has advantages in production scale,technology accumulation and other aspects.The company has the conditions for transformation and upgrading.In this paper,I have summarized the current problems of the company in the following aspects: the technical content of products is not high enough,the proportion of high-end talents is low,the enterprise is faced with relocation,and the management is not proper enough.On the need of the advanced material in the future,the paper draws up development of the company's diversification strategy,including enterprise internal structure optimization and adjustment,talent cultivation and introduction,technology innovation strategy,and so on.In the end,this paper putts forward the strategy implementation of Hailong chemical fiber,which is diversified development strategy based on differentiation.