Research On The Business Strategy Of HQ In Zhejiang Chemical Fiber Co., LTD

The growth of chemical fiber manufacturing industry is more than 12% annual after 2006 in China, and the growth keeps to 6 years.but In 2012, the growth began to decline, it’s the fewest in 2014 in record. The national chemical fiber production reached 4432.67 tons, Up 6.37% from a year earlier, growth continues to slow in 2013.As the impact of the international financial crisis and domestic slow down, the chemical fiber industry growth slowing, chemical fiber saturation point.Vulgar, high cost and the financing model of development is not fit for the Competition in the market now. Chemical fiber companies should thought transformation development today.Business strategy management is designed to realize the unity of the economic and social benefits,it is the important measures for the company to improve the efficiency of resource utilization, reduce the production cost, enhance the competitiveness. The development of the company without good business strategy, the business scheme is in the actual operation. Company in business activities, faced with internal and external difficulties, it is need to summarizes all kinds of factors inside and outside, superior bad discard, making business strategy, make sure the stable and healthy development. In this paper, With HQ chemical fiber company as the research object, summarise the process of its to develop and implement business strategies problems, analyzes the cause of the difficulty, and plan for the future, the development direction, measures and implement path, put forward the corresponding strategy and advices. In this paper, the research mainly from the following several aspects:The first chapter is introduction. Elaborating the research background and research meaning, research status at home and abroad, the research contents and research methods. The second chapter is the management strategy theory basic research. Introduces the strategy, business strategy and strategic management related theory, provide theoretical basis for analyzing the research paper. The third chapter analysis about the present situation of HQ chemical fiber company, briefly introduct the company development, production, sales situation, analyzes the current problems in management. The fourth chapter analysis HQ chemical fiber company internal and external environmental. Through the analysis of macro and micro environment, lists the HQ chemical fiber company faced in current business, the opportunities and difficulties, the advantages and disadvantages, for the next step is to establish and select operation strategy. The fifth chapter analysis HQ chemical fiber company operation strategy selection and scheme design. Based on the analysis of above situations, choose the strategic target of HQ chemical fiber company, and in accordance with the goal of deadline, detailed planning the overall targets and goals. At the same time, according to the strategic objectives preferred choice of the strategy implementation plan, and the implementation of the specific path. The sixth chapter analysis the implementation of the strategy of HQ chemical fiber company. To achieve business strategic goals, HQ chemical Fiber Company adopted lots of measures, like changing management mechanism, optimizing the marketing link, improve technology, optimizing the cost; improve the product structure, human resources construction and so on, through reform and innovation, in order to gain greater gains. Finally, the thesis make a summarise.