| In recent years,the country has attached great importance to brand building of agricultural products,and agricultural products brands have entered a period of rapid development.For agricultural enterprises,brand is an important way to increase product sales and market share.Agricultural products with brand effect can often obtain greater premium space and consumer loyalty.This article takes S company as the research object.Based on the introduction of the status of S company and the development of public brand in the region,it analyzes the brand profile of S company and the marketing problems and causes.Through the analysis of the internal and external environment,we find out the related problems of S company,use SWOT to analyze the opportunities,threats,existing advantages and disadvantages of S company,and conduct a key analysis of the competitive environment and consumer needs.The formulation of the company’s brand marketing strategy provides a factual basis.On top of this,comprehensively considering the interdependent relationship between S company and public brands,a development strategy coupled with public brands is proposed,brand positioning strategies are proposed using SPT,and brand recognition strategies,brand communication strategies,brand extension strategies,and brand The maintenance strategy also puts forward safeguard measures.Most agricultural companies do not pay much attention to brand marketing,they are prone to price wars,and lack of marketing strategies such as brand positioning and brand recognition,so it is difficult to go longer.After S company found a bottleneck in its own development,with in-depth thinking,the company should realize that the ultimate competition of enterprises is the competition of brands.Therefore,this article can be used as a reference for companies of the same type that lack brand marketing strategies like S companies,and at the same time coincide with the development of local public brands. |
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