Research On Service Innovation In Microloan Development

Microloan is an activity that provides financial services for low and middle-income groups and small and medium-sized enterprises,provides equal access to the credit market for the low-income groups,stimulates economic growth and achieves group self-help.But rural finance service has been weak for a long time,restricting rural development.According to the first central government document in 2019,rural commercial Banks,rural cooperative Banks and rural credit cooperatives should be encouraged to gradually return to their roots to serve local agriculture,rural areas and farmers.How to develop microloan continuously and give full play to its role,as an important agricultural supporting business of rural financial institutions,is still necessary at present.The research object of this paper is the Microloan and its innovative development.With the process of social development in China,the original intention of the microloan,poverty alleviation,has developed and expanded gradually.Taking Zijin Rural Commercial Bank as an example,this paper mainly conducts qualitative research and supplemented by quantitative research by means of literature,and studies the innovative development of microloan through sorting out the development process of microloan and analyzing the development status of microloan.Microloan in China have experienced policy innovation,object renewal,technical innovation.Social and economic development,update of network technology have brought new challenges for the development of microloan.Microloan for farmers and other capital demanders,provides financial services for capital demanders,such as emergency channel,to a certain extent promotes the social justice.However,there still exists problems such as inability to meet the needs of farmers,technical bottlenecks and lack of development orientation.In view of this,this article put forward some advice such as further focusing on agriculture,rural areas and farmers,improving rural financial system,strengthening credit risk culture education and management,strengthening credit system construction,attaching importance to risk management and extending the application scope of big data.