Financial Service Pattern's Innovation Of Agricultural Product's Logistics

Development of modern logistics in rural areas can greatly promote rural economy. It's an important decisive point of building new rural community, its construction can not do without strong financial support. China's logistics system has made great progress in recent years. But rural logistics as a weak sector has many disadvantages, such as the backward of rural logistics infrastructure, the high cost, the low-degree of specialization and socialization and the imperfection of the rural logistics system, which are caused by the lack of financial support. So in order to quicken the development of rural logistics, develop the modern rural economy and solve the lack of finance supply of small-and medium-sized enterprises, we must develop a new financial service system, which is the key to solve the bottleneck of the rural logistic construction. Investigation show that since the mid-1990s,logistics enterprises and farmers in rural areas is particularly difficult for the money or financing. They have lacked of appropriate and effective financial institutions to provide logistics for rural financial services. Modern Rural Logistics is unable to meet the diversified needs of the logistics financial services, such as financing, settlement and risk diversification. These will constitute the construction of China's modern rural logistics financial difficulties, and lead to China's modern rural logistics and the slow development of the rural economy.Modern rural logistics needs more finance support and guarantee because of the requirements of globalization, networking and transcend space constraints. Therefore it is great important and significant to develop the rural logistics and finance together and built the theory system and policy frame for the financial support of the rural logistic construction.