Research On Pricing Of New Products Manufacturing Outsourcing Of High-tech Enterprises Based On Bargaining Chains Theory

With the rapid development of science and technology and the substantial improvement of social productivity,more and more high-tech enterprises have emerged as new industries.However,with the continuous development of economic globalization and the intensification of market competition,high-tech enterprises choose to outsource production activities in order to reduce costs and focus on core technology research and development.The risk of product quality brought by outsourcing should not be underestimated.The factors affecting product quality must be considered in the pricing decision to establish a contract to guarantee product quality.The core enterprises in the supply chain system must cooperate with other members through effective coordination mechanism to improve the operation efficiency of the supply chain and realize the sound development of the industrial chain.Enterprises choose production outsourcing,how to set the production outsourcing price is particularly important.This thesis takes high-tech enterprises focusing on the research and development of new products and outsourcing production activities as the research background.It discusses the pricing decision problem of new product production outsourcing and divides the problem into two stages: First,the principle selects the wins based on the agent's bid;Second,the principle and the winning agent conduct renegotiation on the price and quality of product outsourcing.First,based on the theory of the bargaining chain,the market equilibrium price of new product production outsourcing was studied,and the agent's bid information was effectively used to obtain the equilibrium outsourcing price under vertical competition.Practical bid scoring mechanism was used to select the winners for the next stage of negotiation,provide a balanced solution for the profit distribution and contract price coordination between high-tech enterprises and foundry enterprises.It is corresponding theoretical results for real production outsourcing decisions.Under the background of production outsourcing,this thesis analyzes the influence of quality level on pricing,and constructs the Stakelberg game model dominated by hightech enterprises under the cost sharing contract and revenue sharing contract.At the same time,numerical cases and simulation analysis were carried out for the two-tier supply chain bargaining model.The influences of the proportion of quality cost sharing and the proportion of revenue sharing on the optimal outsourcing price and the expected profits of all parties were obtained.Finally,suggestions related to price bargaining were proposed for the managers.The research in this thesis can enrich the theoretical research on supply chain price coordination under the background of industrial chain production outsourcing,not only provide solutions for the price decision problems in the supply chain,but also provide strategic support for the collaborative production cooperation among supply chain members,which has theoretical value and practical significance.