Case Study Of Country Garden Business Partner System

Since 2013,due to national macro-policy regulation and intensified industry competition,China's real estate companies are gradually experiencing development and even survival problems.The challenges are both from the external environment and internal management,so many real estate companies have chosen the business partner system to face the increasingly uncertain business environment in the future.The business partnership system in China has just started,there are not many reference objects,and the practice is still in its infancy,so this article uses the “Achievement Sharing Plan” implemented by Country Garden in 2012 and the “Concentric Sharing Plan” implemented in 2014 as research objects to enrich domestic case studies on the business partner system,and also provides some reference for domestic real estate companies and companies in other industries.This thesis studies the case of Country Garden's business partner system through literature research,data analysis,and event research.Firstly,based on the principal-agent theory,human capital theory,fairness theory and expectation theory,it analyzes the implementation motivation of Country Garden 's business partner system,the development trend of related systems in the same industry,and the system design of the two plans,and found that Country Garden 's business partner system has strong incentives and is innovative,suitable for its own actual situation,theoretically able to achieve the goal of win-win for the company and employees;then through the horizontal and vertical comparison of financial indicators,changes in non-financial indicators and event research methods,the impact of the business partner system on Country Garden's marketing model,development scale and short-term market performance is analyzed.The results of the study found that the business partner system has a positive impact on Country Garden.It improves the operating capacity,de-capacity and development capabilities,and promotes the expansion of market scale and geographical diversification develops,but at the same time reduces profitability,and no impact on short-term market performance.Finally,based on the design of the business partner system and its impact on corporate performance,the problems in the design and implementation of the system are found,including four aspects of the scope of incentive objects,incentive mode,incentive conditions and exit mechanism,and several optimization suggestions are proposed based on the problems.