Research On The Optimization Of LC's Corporate Customer Relationship Management

With the advent of the Internet era,the competition in China's IT market is increasingly fierce,and the marketing strategies of enterprises are gradually transformed from "product-centered" to "customer-centered".As a leading figure in the information age,IT companies' own industry characteristics dictate that IT companies need to make great efforts in customer relationship management to meet customer personalized needs.As far as the current theoretical and practical conditions are concerned,with the help of customer relationship management theory,it is an effective way to realize a "customer-centric" business operation mechanism.Looking at the existing domestic and foreign related research solutions and results,it can be found that there are more researches on customer relationship management,but how to provide customers with more efficient,convenient and low-cost services,and stand out in the increasingly homogeneous market competition Retaining old customers and attracting new customers has become the key for IT companies to gain a competitive advantage and maintain a sustainable and stable development.As a member of IT companies,LC companies are also facing severe competitive pressures.Therefore,it is particularly important for LC companies to optimize customer relationship management.Through the research and analysis of the concepts and basic theories related to customer relationship management,briefly describe the research background and significance of this article,and introduce the research methods and ideas framework used in this article.Explain and analyze the theoretical basis and related research status involved in this article,including the relevant general description of customer relationship management,key customer management theory,etc.,and then in-depth analysis of the current internal and external environment and capabilities of LC companies,using interview methods,Research methods such as questionnaire surveys collect and collect data from employees and customers of the company,and analyze and clarify the shortcomings of LC in customer relationship management based on the current actual development of LC.Therefore,in order to solve the problems existing in the LC company,a solution is proposed,and corresponding optimization strategies are proposed,which mainly include aspects such as corporate culture and customer needs.The article concludes with an analysis of the conclusions and future research prospects.