Research On Strategies For Optimization And Upgrading Of Pineapple Industry In Zhanjiang

Pineapple is a famous tropical fruit in China,mainly distributed in Guangdong,Guangxi,Hainan and other places.It is a characteristic fruit in south China.Pineapple has high nutritional value and much sweet juice.Zhanjiang is a major production city of pineapple because natural conditions such as light,soil and precipitation which are suitable for cultivation of pineapple.As one of the four famous fruits in Guangdong province,pineapple has developed rapidly in recent years.It has made a great contribution to the increase of farmers' income and the development of rural economy in Zhanjiang.At present,the economic development has entered a new normal period,and the development of pineapple industry has also entered a period of optimization and upgrading.The optimization and upgrading of pineapple industry is of great significance to the industrial prosperity and rural revitalization.With the maturity of agriculture and the development of market economy,it is very important to maintain the stability of pineapple production and accelerate the optimization and upgrading of pineapple industry of Zhanjiang.However,there are problems that can't be underestimated such as fruit quality,industry itself,sales methods and talent team,which seriously restrict the optimization and upgrading of the pineapple industry in Zhanjiang.In order to solve the practical problems of pineapple industry in Zhanjiang,this paper firstly analyzes the development status of pineapple industry in Zhanjiang.Then it analyzes the driving force of the optimization and upgrading of the characteristic agricultural industry in Zhanjiang by the means of investigation,theoretical analysis and literature research from the perspective of optimization and upgrading and provides feasible and objective countermeasures and targeted suggestions for the optimization and upgrading of the pineapple industry in Zhanjiang.This paper mainly consists of five parts:The first part is that from the production,area and variety and combining withthe operation status,processing and utilization status,it analyzes the development status and the risks of pineapple industry in Zhanjiang.The second part is about the developmental problems.There are structural contradictions between market supply and demand,Insufficient incentive and constraint mechanism of industrial chain.The industrial support system is not perfec,unreasonable product structure,lack of capability of industrial subject,single sales method,less talent people.The ability to innovate has become a weakness and so on.They are the factors that seriously restrict the optimization,upgrading and its further development of the pineapple industry in Zhanjiang.The third part is about the driving forces of the optimization and upgrading of the pineapple industry in Zhanjiang including government policies,consumption concepts,farmers' needs,technological innovation,financial strength and social production,which will promote the optimization and upgrading of the pineapple industry in Zhanjiang.The fourth part expounds the development experience of pineapple industry at home and abroad,and studies the development experience of pineapple industry in Thailand,the United States,Taiwan and Hainan by searching and analyzing relevant data,so as to find out what they are worth learning in the development of pineapple industry and provides a basis for proposing reasonable countermeasures for optimization and upgrading of pineapple industry in Zhanjiang.The fifth part is on the basis of the above research,the countermeasures for optimization and upgrading of the pineapple industry in Zhanjiang are put forward,including overall management by the government,increasing scientific and technological content,selecting high-quality varieties,optimizing production measures,improving cultivation level,implementing brand marketing,innovating "Internet +",and adjusting the harvest season,etc.It is expected that these countermeasures can promote the optimization and upgrading of the pineapple industry in Zhanjiang and provide a basis for the government's decision.