Research On The Path Of The Global Value Chain Influencing Enterprise Innovation

With the rapid development of information technology and the globalization of trade,the global value chain(GVC)emerges as the times require.China is an important member of the GVC,but at present,most C hinese enterprises are at the low end of the GVC,and their innovation abilities and levels are far lower than those of developed countries.How to break the low-end lock-in situation of C hinese enterprises in the GVC is very important.This paper considers the communication between the enterprises embedded in the GVC and their forward suppliers and backward consumers,integrates the GVC and information flow,explores the indirect impact of the GVC on enterprise innovation and four kinds of subdivided innovation(product,process,management and marketing innovation),and discusses it by regions and industries further.The results show that:(1)In the overall aspect,the eastern region and the non-high-tech industry,the indirect path from GVC to enterprise innovation and four kinds of subdivided innovation is positive and significant,and the indirect effect through the consumer contact is greater than the supplier contact.(2)Integrated with information flow by contacting suppliers and consumers,the GVC has realized the path of effectively promoting the process and management innovation of enterprises in the overall aspect,eastern region and non-high-tech industry from scratch,and has realized the path of effectively promoting product innovation of enterprises in non-high-tech industry from scratch.(3)In the overall aspect,the eastern region and the non-high-tech industry,the GVC can directly or indirectly affect enterprise innovation and marketing innovation,with direct effect as the main factor.In the overall aspect,the eastern region,the GVC has the greatest effect on promoting product innovation through consumer contact,which exceeds the effect of GVC only.(4)In non-eastern region and high-tech industry,the GVC does not play a significant role on enterprise innovation and four kinds of subdivided innovation,but in addition to management innovation of non-eastern region,supplier contact and consumer contact have a positive and significant impact on them.