Research On The Influence Of Corporate Social Responsibility On The Benefit Of Corporate Behavior

Whether it is the increasingly fierce competition in the industry or the emphasis on the power of stakeholders,enterprises are no longer just a single profit tool for shareholders.With the development of the social and economic system,enterprises have gradually become citizens.While creating the economy and improving the level of wealth,they must also fulfill their due responsibilities.Corporate social responsibility can not only be recognized by stakeholders,but also improve the level of material wealth and intangible wealth in the region where the enterprises is located.However,in recent years,a series of accounting scandals,such as the "Yinguangxia" incident,Enron accounting fraud,and World Com,have verified that the management is increasingly using their information advantages to conduct earnings management,which is a manifestation of a lack of responsibility and makes the enterprises lose the support of stakeholders.At the same time,since the concept of the "Chinese Dream" was proposed,the sense of happiness has received more and more attention from the public.However,according to data from the World Values Survey,from 1990 to 2000,the happiness of Chinese residents showed a declining trend.Based on this,this study uses this as a starting point to explore the impact of corporate social responsibility on corporate financial and social behavior effect.This study is based on the "Chinese dream" of Chinese enterprises practicing social responsibility and realizing people's happiness.This paper selects China's A-share listed companies from 2010 to 2018 as a research sample to study the impact of corporate social responsibility on corporate financial and social behavior effect,that is,the impact of corporate social responsibility on earnings management and happiness.The research finds:(1)The negative correlation between corporate social responsibility and earnings management means that social responsibility can inhibit the occurrence of financial unethical behavior(earnings management behavior).(2)There is a positive correlation between corporate social responsibility and happiness,which can effectively promote the improvement of happiness in the areas where listed companies are located.(3)The number of enterprises that disclose social responsibility reports is not high,and the awareness of disclosure is not strong;the behavior of earnings management has always existed and the degree of earnings management varies among enterprises;at the same time,the level of happiness in the region where the enterprises is located varies with time is getting lower and lower,and the difference in happiness between different regions is also getting smaller.This paper jumps out of the scope of previous studies focusing only on the financial benefits of corporate social responsibility,using the moral and social attributes of corporate social responsibility,combining corporate ethics responsibility theory,stakeholder theory,corporate social responsibility theory,and the theory of happiness.Starting from two corporate behavior paths,exploring the impact of corporate social responsibility on earnings management and happiness,providing empirical evidence for the public to understand the relationship between corporate social responsibility,earnings management and happiness,fills the gaps in the research of social benefits of corporate social responsibility,and enriches the research of corporate social responsibility.