Research On Ordering Strategy And Discounting Decision For Retailers Under Partial Backordering

Good-quality and cheap products have always been favored by consumers,especially the discounted products which have not been profitable for a long time.At that time,consumers will choose to stockpile,and this action will greatly stimulate market sales.However,many retailers on the market only rely on previous sales experience for sales promotion and ordering,and lack of professional promotion models and order management methods.This may be over-selling and small profits or even unprofitable situations.At the same time,there will be costs caused by excessive inventory of goods.The loss of consumers caused by the increase or shortage of commodity inventory.Therefore,it is of great significance to study the discount promotion model and order quantity of commodities to improve customer satisfaction and expand market share.Discounts,shopping vouchers,full sales and other promotional activities have caused the sales of commodities to increase,and the phenomenon of out-of-stock sales has occurred from time to time.In the face of product shortages,most retailers can only let consumers lose,and consumer satisfaction will decline.Therefore,retailers can deliver promotional products to consumers multiple times based on consumers 'consumption of goods in a cycle and their sensitivity to time,which can not only satisfy more consumers' purchasing needs,but also reduce inventory.While guaranteeing their own interests,retailers must constantly improve the promotion and pickup mode,and optimize the order quantity and profit.In view of the above problems,this paper proposes a retailer discount strategy and order decision research that considers partial backordering.Specifically,a discount strategy for backordering and partial backordering is designed first,and then the total profit is obtained through the sum of the retailer's sales revenue and various costs,the optimal spot time is calculated,and then the optimal order is obtained the amount.Through numerical analysis and sensitivity analysis,the relationship among the retailer's profit,order quantity,available time,lagging supply quantity,lost order quantity and discount value,discounted batch size,order cycle,retail price,and consumer's current acquisition quantity is obtained.Some suggestions are given to guide retailers to formulate backordering strategies.Through the above research,this dissertation finds:(1)When formulating the backordering discount strategy,retailers consider consumers' sensitivity to commodity prices and time,provide consumers with differentiated services,more traditional sales models,order quantities and profits have increased to a certain extent,and consumer satisfaction has been improved.This is a win-win process.(2)Partial backordering discount strategy leads to an increase in inventory costs due to the prolonged spot time of goods,but the retailer's order volume and profit are still better than all lagging supply discount strategies,indicating that some backordering discount strategies are meeting consumer demand,which has won more advantages for retailers.There are 42 figures,25 tables,and 83 references in this paper.