The Studyofthestrategythat Internet Knowledge Payment Industry Utilizesinitsuseradoption,Retention,Engagement And Conversion

At present,people's development-oriented consumption has greatly increased,resulting in a large number of pursuit for high-quality knowledge information,and the Internet knowledge payment industry has entered a vigorous stage of development.The attraction of users' attention to Internet knowledge payment industry,the guidance of online knowledge acquisition,the pursuit of effective use of time and the cultivation of users' payment habits are all based on the construction of the ecological system of Internet knowledge payment products,during which how to effectively operate users to get more user traffic has become the key.User characteristics of Internet knowledge payment products are obvious.User groups mainly concentrate between 21 and 30 years old.There are people in front-line cities with high educational background and high consumption level.These groups have a strong sense of self-improvement.They hope to shorten the time of acquiring knowledge,improve learning efficiency,and acquire "social conversation" through knowledge payment,so that they can choose knowledge payment products purposefully.On this basis,the user operation of Internet knowledge payment products in the user acquisition stage can strengthen the user's demand for Internet knowledge payment products,and realize the refined operation of the user acquisition stage.In the user retention and active stage,the core needs of users in different product use stages should be met to prolong the retention time of users in products and enhance the activity of users.In the phase of user payment transformation,the user level incentive system is used as the driving force to step up the operation of users to improve the user payment rate of knowledge payment products.The Internet knowledge-payment products user operation are still some shortcomings in user operation: first,obvious user fault;second,lack of personalized operation based on user gender attributes;third,low retention rate of users.Therefore,it is necessary to strengthen word-of-mouth communication,expand access channels,increase gender versions of products,and improve the quantity and quality of product content in order to retain users,so as to provide new ideas for the user operation of knowledge-payment products in China.