Research On The Competitive Strategy Of S Trust Company Under The New Asset Management Regulations

April 27,2018,under the approval of the State Council,the PBC released the Guidelines on Standardizing Asset Management Businesses of Financial Institutions(hereinafter referred to as the Guidelines)which started the unified supervision of the asset management business industry and had a far-reaching impact on the entire asset management business field.Since the implementation of the Guidelines,bank financing,trust,securities firms pipe,insurance capital,private equity and other generic asset management business are to stand in the same starting line.Becoming bigger through former channel business is no longer possible for trust institutions.There will be a major change in the whole competition in the whole asset management business market and some trust companies will face decline in yields,frequent falling profits,increased competition,risk of development predicament.Under this background,trust companies need to seize opportunities,enhance market competitiveness and improve the quality of development.Transformation and development has become the most important development strategy of most trust companies.Taking S Trust Corporation as an example,this paper will analyzes the development status of S Trust Corporation and the existing problems in the development of S Trust Corporation under the Guidelines by the method of literature review and field interview.Then using PEST and porter five model analysis to analyze S Trust Company ' s internal and external environment,to analyze S Trust Company's strength,weakness,opportunities and threats by SWOT analysis.Combining with the macro environment of economic development in our country and the facing new situation of trust company under the Guidelines,this paper try to set up a development strategy blueprint for S Trust Corporation by establishing professional financial brand,improving product innovation mechanism,establishing trust professional subsidiary,building comprehensive risk control system,promoting the talent strategy,constructing comprehensive information management system.This paper will be a guiding role for the development of S Trust Corporation and at the same time will be a reference for the development of other trust companies.