| In recent years,relying on the rapid development of Internet technology,Internet finance,represented by Internet capital management products,third-party payment and network lending,has risen rapidly.Its development is quietly changing the traditional competition pattern of financial market,changing the inherent financial business development model.It also brings new opportunities and challenges to the traditional commercial banks like ICBC.Among them,the personal financial business of ICBC is the one which most affected.This paper systematically combs the relevant literature and theories,summarizes the research on Internet finance,destructive innovation theory and enterprise competition theory at home and abroad,and clearly expounds the viewpoint of the specific impact of Internet Finance on the personal financial business of commercial banks.On this basis,this paper combines quantitative analysis and case study,taking ICBC’s personal financial business as the main research object,specifically analyzes the impact of the development of Internet Finance on ICBC’s personal assets business,debt business and intermediary business.In the empirical analysis,we will set up regression equations for the three aspects of personal financial business of commercial banks,and draw corresponding conclusions.This paper finds that Internet finance has no significant negative impact on the personal assets business and debt business of commercial banks,and has a certain negative impact on intermediary business.Taking the third party payment as an example,the Internet payment platform relies on its innovative products,services and the rapid development of the network,which poses a huge challenge to the intermediary business of commercial banks.According to the results of theoretical analysis and empirical test,this paper puts forward corresponding countermeasures and development suggestions for the personal financial business of commercial banks.The first is to implement the strategy of innovative products,for personal savings products,credit products and payment and settlement products,to ensure that they are in an invincible position.Secondly,it implements the strategy of big data development,establishes big data laboratory through talent strategy,develops API open platform,and establishes the link between ICBC and its partners.Finally,in order to establish cooperation with Internet enterprises,the good effect of win-win cooperation is illustrated,with the example of Jing Dong and ICBC. |
