Research On Marketing Strategy Of Linked Financial Products Of Bank Of Ningbo

Since 2004,financial products of Chinese commercial banks have gradually emerged,among which the booming linked financial products have the strongest technical characteristics and are the representative varieties of financial products.It provides ordinary investors with access to the financial derivatives market.Facing the increasingly competitive financial market and the rapid development of Internet finance,Commercial Bank must formulate more scientific marketing strategies to promote the healthy development of linked financial products.Finally,it can use the linked financial products to enter the high-end market and provide Commercial Bank with better marketing strategies.It brings more profits.This paper analyses the development process of Bank of Ningbo's linked financial products,explores the basic situation of Bank of Ningbo's current linked financial products by using "4P" marketing theory,questionnaire survey and analysis,and typical case studies,and analyses its marketing problems,and finally gives relevant policy recommendations.This paper finds that the current Linked Financial Products issued by Bank of Ningbo have some problems,such as homogeneous product design,unclear target customers,unclear product design and positioning,not keeping pace with the times in sales channels,single propaganda means,not timely information release during product operation,lack of professional investment research team and financial managers.This paper focuses on the market segmentation,market positioning and marketing synergy of the linked financial products of Bank of Ningbo through questionnaire analysis,and analyses the marketing innovation of the linked financial products of China Merchants Bank and Huaxia Bank.It points out that in product improvement,the ability of product development and design should be improved,product line and product system should be continuously enriched,and in price improvement,banks should be strengthened.Assessment and analysis technology of linked product pricing in order to enhance the ability to make profits in pricing;in channel improvement,we should build professional financial management team,make full use of Internet platform,upgrade traditional outlet channels;in the aspect of promotion and improvement,we should intensify marketing and publicity efforts,actively and actively communicate with customers,so as to enhance the reputation of bank financial brand.Through the previous analysis,this paper mainly aims at the shortcomings of price,product,channel and publicity,and puts forward effective solutions.