Research On Marketing Strategy Of Small And Micro Enterprise Loan Business Of Qinhuangdao Branch Of Hebei Bank

In recent years,in order to support the development of small and micro enterprises,the government and financial regulatory authorities have put forward clear requirements on financial services for small and micro enterprises,especially loans for small and micro enterprises,and formulated a number of effective regulatory policies for financial institutions.In response to the call of the government,the implementation of regulatory policies,social responsibility,and the need for their own transformation and development,small and micro enterprise loan business has become the focus of commercial Banks.In the limited regional market of qinhuangdao and the fierce inter-bank competition environment,it is of great significance for the future development of qinhuangdao branch of hebei bank to explore more effective marketing strategies,gain advantages in inter-bank competition and develop small and micro enterprise loan business with high quality.This paper to the bank of hebei qinhuangdao branch small micro enterprise loan business as the research object,through literature analysis,comparative analysis,case analysis,the research analysis,first elaborated the hebei qinhuangdao branch small micro enterprise loan business development present situation and existing problems,and making use of the SWOT analysis further the small micro enterprise loan business development of strengths,weaknesses,opportunities and threats,on this basis,using the theory of STP to the bank of hebei qinhuangdao branch small micro enterprise loan business of the target market,market segmentation and market positioning are analyzed.Based on the above analysis,4P theory was applied to optimize the design of marketing strategies for small and micro enterprise loans in qinhuangdao branch of hebei bank,And put forward the effective implementation of marketing strategies to ensure the implementation of measures to achieve the high quality development of small and micro enterprise loan business of qinhuangdao branch of hebei bank.