Application Research Of Data Screening In B2C Cross-border Export E-commerce

With the globalization of the economy and the further popularization of Internet shopping,B2 C exports cross-border e-commerce,a new industry that is spreading rapidly around the world.In the short period of 6 years from 2012 to 2017,China's B2 C export cross-border e-commerce scale has increased sixfold.Opportunities and challenges will always coexist.Because the entry threshold is not high,with the improvement of cross-border payment,cross-border logistics and other ancillary services,a large number of enterprises will infiltrate in 2017 and 2018,and the influx of enterprises is greater than the speed of industry expansion.The competition in the industry has intensified rapidly.In the context of consumption upgrades and intensified industry competition,the original profit model of enterprises has been forcibly corroded,and enterprises need to find new models to maintain good development in the industry competition.Driven by the intensification of competition,the industry is about to reshuffle,and sticking to the existing model has some room for profit and development but can only be passively beaten.Therefore,it is necessary to first seek the leading competitive advantage to face the consumption upgrade and the competition brought by the rapid expansion of industrial enterprises.Considering that cross-border e-commerce ultimately meets the needs of end-users,the biggest factor in the company's current profit decline is that products cannot accurately meet customer needs.Therefore,based on the cross-border platform,the user data record is more and more detailed.It is proposed to use the model to filter and analyze the platform data to obtain accurate demand products,and to guide the improvement of innovative demand products and product promotion based on the data,so as to create B2 C cross-border export electricity.A leading competitive model in the business sector.In this context,this paper proposes a construction scheme based on the data screening mode based on Z company.I hope that this program can also bring inspiration and reference to other companies in the industry.