Research On The Development Strategy Of Laos Tourism Market Under The Background Of "One Belt One Road"

Tourism industry is the second largest industry in Laos,which is of great significance for Laos to enhance its economic strength.At the same time,Laos,as an inland country of Indochina Peninsula,has very rich tourism resources.The original natural scenery and historical sites left by Buddhist culture attract numerous tourists to visit every year.At the same time,there are still many natural scenic spots to be developed in Laos.Laos tourism industry has a huge development space.As a neighboring country of Laos,China and Laos have frequent tourism and cultural exchanges,and most of Laos' inbound tourists are tourists from China.Therefore,the changes of tourism policies between China and Laos will have a certain impact on Laos' tourism industry.The Lao government must attach importance to the influence brought by the policy of the belt and the whole country,and grasp the policy opportunities of the belt and strip in time,establish its own tourism brand image in the right way.One belt,one road policy,one belt,one road policy,one belt,one road policy,and the other,the main factors affecting the tourism development in Laos.The first is to analyze the opportunities and challenges faced by Laos Tourism under the belt and road policy.The influence of the whole area on Laos Tourism industry is also analyzed.The main factors are the traffic,tourist consumption and international investment.SWOT Research.Meanwhile,one belt,one road policy,one belt,one road policy,was also proposed to promote tourism development in Laos.Specific measures were put forward from three aspects: the government's macro aspects,tourism industry and tourism enterprises.Through these measures,Laos would be better able to use the belt and road policy to achieve tourism development and enhance the competitiveness of its tourism industry..