Value Evaluation Of Live Broadcast Enterprise Based On DEVA Model

With the development and progress of Internet technology,people's requirments for daily leisure and entertainment are becoming higer and higer.The onlive live broadcast with the characteristics of online real-time interaction came into being.The content of the live broadcast is rich and colorful,which quickly attracted the attention of the public.According to relevant statistics,by June 2019,the number of webcast users in China had reached 433 million,with the market size exceeding 50 billion yuan.With the emergence of the new wave of live streaming,such as live streaming +,5G technology and virtual live streaming,the number of webcast users and market size will continue to increase.The rapid development of the live broadcasting industry has attracted the attention of the investment community.The introduction of venture capital and merger and acquisition in live broadcasting enterprises has become more and more frequent,and more and more live broadcasting enterprises are seeking to go public.However,the research on the value assessment of live broadcasting enterprises is still limited.In this context,this paper studies the value assessment of live broadcasting enterprises,and adopts the method of combining theoretical analysis with case analysis.Based on the existing research at home and abroad,this paper selects appropriate assessment methods according to the characteristics of live broadcasting enterprises.In this paper,the author firstly analyzes and summarizes the current situation of the live broadcasting industry,introduces the definition,classification and profit model of the live broadcasting industry,studies the development status and future development potential of the live broadcasting industry,and discusses the valuation characteristics of live broadcasting enterprises.Secondly,in view of the Internet live online the high-tech,high-growth,light assets of enterprises,demonstrates the traditional three evaluation methods are difficult to apply to the enterprise value evaluation,at the same time,applicable to DEVA live enterprise valuation model is put forward,and aiming at the limitations of traditional DEVA model,the author revises DEVA model from four aspects: user value,relationship between enterprise value and user value,initial input cost and market share,has been applied to live platform fixed DEVA model,and carries on the inspection.Finally,the discounted cash flow method and the modified DEVA model are used to analyze the valuation of inke interactive entertainment,a listed live broadcasting enterprise,and verify the effectiveness of the modified DEVA model in the valuation of live broadcasting enterprises.In this paper,the live broadcast of the enterprise value evaluation research complements the existing valuation method in enterprise valuation broadcast live on less than,enrich the methods of enterprise value assessment system,and make the theory with the change of The Times development,and can better guide the practice,to reasonable valuation can live enterprise provide decision-making basis for venture investors and acquirers.