Research On Evaluation Of Online Live Streaming Platform Based On DEVA Model

Thanks to the rapid development of China's mobile Internet,as of June 2019,the number of online video users reached 759 million,accounting for 88.8% of the total Internet users.The live streaming has also ushered in a booming era.With the successful listing of the "DOYU" on NASDAQ,competition between live streaming platforms has gradually shifted to a wider capital market,and the capital operation of this 100 billion-level market on the Internet is bound to become increasingly frequent.And this is based on the premise that it is feasible,reasonable,and accurate to evaluate the value of online live streaming platforms.In this regard,this article attempts to construct a more reliable valuation model of the online live streaming platform to help investors make judgments.Based on this background,this article first summarizes the development history and current situation of the live streaming platform,then compares it with traditional industries,analyzes its industry characteristics to provides reference for the selection of valuation methods.At the same time,an analysis of the profit model of the online live streaming platform was carried out,and it was concluded that the value driving factors of the industry are mainly the acquisition ability of effective users,the conversion ability of paying users,and the growth of user consumption,providing guidance for the revision of the valuation model.Next,the valuation method of the network live streaming platform is selected,and the limitations of the traditional valuation method,the real option method,and the traditional DEVA model on the network live streaming platform are analyzed and demonstrated.Therefore,this article introduces Zipf's law to revise the DEVA model.And it defines the valuation parameters in combination with the value driving factors of the live streaming industry.It also introduces indicators such as the number of effective active users,unit user contribution,and paying user conversion rate.Finally,the DEVA model before and after the modification was used to conduct valuation analysis on "DOYU",and at the same time,other listed live streaming companies' extended research samples to verify the validity of the model and a certain degree of universal applicability.The end of this article analyzes the shortcomings in its own research process,and correspondingly gives possible improvement methods and future research directions.