Comparative Study On Legitimacy Acquisition Strategies Of Emerging Technology Start-ups In VR/AR Field

As emerging technology start-ups are not only facing the challenges of insufficient legality such as unclear market demands and imperfect industrial technology systems,they are also facing the pressure of their own survival and development,so start-ups are facing dual newness liability.Taking VR / AR technology as an example,as a typical emerging technology,they are facing not only the huge opportunities for 5G commercial use,but also the complexity and high uncertainty of the commercialization process of emerging technologies.However,as an important carrier for the commercialization of emerging technologies,start-ups' strategic decision-making and entrepreneurial behaviors have a wind vane role for the entire emerging technology industry,and will also have a positive demonstration and impact on the industrial form and industry standards and norms.How to overcome new entry defects through appropriate legitimacy acquisition strategies is an important challenge for the development of emerging technology companies.Therefore,this article analyzes the typical start-up companies in the field of VR / AR.This article adopts the method of case study,first establishes the relationship between the theory and this study,and then divides them into two phases based on the milestones in the development process of the two companies selected by the case.The in-depth analysis clearly outlines the new entry defects experienced by the two companies at different stages in their development process,and then analyzes in detail how they obtained legality through different choices of legalization strategies,and finally Based on this,a comparative analysis is carried out to explore how companies can overcome the liability of newness through legalization strategies to achieve the survival and development of the enterprise,and further gives a legalization strategy suitable for emerging technology start-ups.This article from the perspective of the evolution process of emerging technologies,flexibly combines related research in the field of entrepreneurship and institutions to achieve effective integration of micro and macro levels in the study of entrepreneurial legitimacy,and provides important for emerging technology startups to overcome liability of newness through legality acquisition strategies.Theoretical basis.Not only that,this article is full of practical significance.This article cleverly combines theoretical research with practice,and realizes the guidance of theory to practice and the extension of practice to theory:(1)presents the specific causes of liability of newness faced by enterprises at different stages and the specific causes for enterprises The impact of this will give some inspiration to entrepreneurs.(2)It clearly shows the choice of legalization strategy in the process of obtaining legitimacy,and guides entrepreneurs to choose strategies based on actual conditions to achieve the growth of the enterprise.(3)When a company is just established,it is often in a weaker legitimacy stage.At this time,the company cannot rely solely on passive reliance,and therefore should be more proactive in pursuing its own core advantages and demands from stakeholders.Get the corresponding legitimacy.