Financial Risk Early Warning Of Internet Insurance Companies

With the integration of Internet industry and insurance industry,Internet insurance has gradually become the focus of attention.Internet insurance industry is not only a new industry,but also strongly supported by the state.The emergence of Internet insurance not only injects new vitality into the traditional insurance industry,but also promotes the development of Internet finance.With the progress of information technology and the popularization of network application,the Internet insurance industry has made rapid development.Although the development of Internet insurance in China is not long,its development speed is amazing.At present,there are hundreds of companies that carry out Internet insurance business,and the revenue of these companies has also increased to more than 200 billion yuan.Internet insurance can not only effectively save transaction costs,but also improve the operational efficiency of insurance enterprises,and also facilitate customers to handle insurance business.Due to the short development time,the current market is also in the primary stage of development,with poor stability.The instability of market and economic environment is very easy to affect the development of Internet insurance companies.Therefore,for Internet insurance companies,many existing unstable factors will affect the financial status of enterprises,but because of its special operation mode,Internet insurance companies are facing different financial risks from traditional insurance companies,and the characteristics of financial risks will be more complex and hidden.Financial risk early warning is not only an important part of enterprise financial risk control,but also an important part of enterprise financial management.Whether an enterprise can effectively carry out financial risk management and control has become a key factor for its healthy and sustainable development.Therefore,it is necessary to establish a financial risk early warning mechanism suitable for the characteristics of Internet insurance companies and reconstruct the financial management system of Internet insurance companies,which is also of great practical significance for the long-term and stable development of Internet insurance companies.As the first Internet insurance company in China,Zhongan online property insurance company's main business is completed through the Internet.However,the risk of the Internet also restricts the development of Zhongan online.Although the insurance industry has been developing for quite some time in China,the Internetinsurance companies with financial science and technology attributes are still in the primary stage of development.The instability of economic environment and the change of national policy are easy to affect the development of Internet insurance companies.With the establishment of Internet insurance companies for more and more time,the operational risk they face will gradually become smaller,while the financial risk will be correspondingly increased.Therefore,the uncertainty of the future development and profit of Internet insurance companies is still very high.The research object of this paper is Zhongan online property insurance company.Based on the analysis of the financial status and product operation status of Zhongan online,this paper uses entropy method and efficiency coefficient method to analyze the financial status of Zhongan online property insurance company,and defines the financial risk of Zhongan online from seven aspects,including solvency,asset quality and profitability,so as to select the right one Combined financial indicators and use entropy method to determine the weight of financial indicators,analyze and calculate the key financial report data published by Zhongan online.Use the efficiency coefficient method to determine the financial risk early warning value of all indexes of Zhongan online,find out the causes of financial risk according to the results of early warning,and reasonably put forward the corresponding measures of Zhongan online property insurance company in case of financial risk.