Research On Marketing Strategy Of Online Sales Platform Of The Great Jilin Medicine Store

Currently,big data and health as two iconic words leading the advancement and development of society.Pharmaceutical products and services as well as E-commerce are the most representative products of the times.The combination and development of them reflects the degree of social progress.The influence of the traditional retail industry to market is much lower than that of online sales.There are much more people choosing the online marketing.Excellent online sales models will gain a broader recognition and consumers than offline sales models.As the most special pharmaceutical product and service industry in the retail industry,it is closely related to the health of the people and the stable development of society.As a special pharmaceutical retail industry,it is closely related to people’s health and social stability.The great Jilin medicine store as a representative enterprise of drug retail in Jilin Province has its own advantages,such as good social reputation,great influence,strong professional staff,advanced information system and many upstream suppliers.The great Jilin medicine store follows the changes of the times.In the era of rapid development of the internet,the great Jilin medicine store has gradually developed from a traditional pharmaceutical retail to a diversified pharmaceutical company.Starting from "pharmaceutical e-commerce",enterprises establish electronic sales platforms and broaden sales channels,through the establishment of wholesale companies,they strengthen their own industrial chains and provide distribution guarantees for corporate sales.In this paper,we choose the the great Jilin medicine store as the research object.And focusing on how to use the opportunities,resources and advantages to further expand the market influence in the new retail mode of drug e-commerce.PEST was performed to analysis the domestic environment from politics,economy,society and technology.We formulate a strategic layout based on the actual situation.SWOT analysis was used to further clarify the advantages and disadvantages of the current new retail model of the great Jilin medicine store.The great Jilin medicine store implements the marketing strategy of online and offline development,not only to establish a new marketing system,but also to find its own development direction in the new marketing environment.To define and segment the online sales model of the pharmaceutical industry,establish a targeted marketing strategy combination,and further improve products and services to meet the needs of consumers in the online market.How to operate the targeted marketing of the online sales network,quickly increase the awareness of online brands,make consumers willing to spend online,and strive for more consumer groups,become the key to marketing.According to the analysis results of PEST,enterprises need to adjust according to national policies and the direction of the market environment,diversify their marketing products,and the diversified product structure is more likely to attract customers;make judgments on competitors,consumers,and the competition status of the same industry.Improve its own marketing model and enhance its competitiveness;use SWOT matrix analysis to develop opportunities and advantages,and adopt corresponding strategies to make up for threats and disadvantages.Finally,e-commerce with the development goals of the great Jilin medicine store,determine the marketing market segmentation,target market selection and positioning,and formulate marketing product strategies,marketing price strategies,marketing channel strategies,marketing experience strategies and marketing packaging strategies according to the different levels of consumer markets.Use the advantages of offline marketing market to assist online marketing,establish and implement safeguards according to the company’s own conditions,and accelerate the pace of integration of the company into the online sales market.