Models Of Pharmaceutical E-commerce And A Corporation’s Strategies In E-commerce

First elaborates the connotation of medical e-commerce， and the roleof participants, status, then on China’s existing pharmaceutical e-commerce model to doin-depth summary and analysis to discuss. From the "buyer dominant","thedominant" and "third party dominant" three aspects, discusses the B2B medicine electroniccommerce mode. Combined with the example, summarize two kinds of B2C medicineelectronic commerce mode, namely online pharmacy model and online medical city model.Combined with the example, summarize two kinds of B2C medicine electroniccommerce mode, namely online pharmacy model and online medical city model. Accordingto medical electric characteristics, the thesis analyzed the medical electric business licenseaccess mode and online sales of medicine physician consultation model.Then for small and medium-sized pharmaceutical enterprise A company developmentmode, e-commerce development policies of medical selection. First analyzethe basic medicine electronic commerce of A company to carry out, and then for theA company to do the medicine electronic commerce planning, combined with A company’sactual choice suitable mode of electronic business affairs, for the design of A e-commercesystem framework of the company, put forward the measures of A company to carry out themedicine electronic commerce should take.