Research On CITIC Bank's Corporate Business Development Strategy

With the continuous deepening of reform and opening up and the continuous development of the capital market,the banking industry structure has been continuously improved.Joint-stock commercial banks continue to flourish after being tempered by the market.The construction of China's financial system and the stability of the development of the financial market are inseparable from the support of commercial banks.The overall scale of commercial banks is growing.With the entry of Internet finance,commercial banks have suffered a lot.The share of the traditional banking industry is gradually shrinking.Founded in 1987,CITIC Bank has a wide range of businesses and is one of the representative commercial banks in China.CITIC Bank's superior business is the business of CITIC Bank.However,under the pressure of the Internet and the entry of foreign banks,CITIC Bank has also carried out new innovations and changes in corporate business.The content of this article is divided into four parts.The first part of the introduction introduces the research background and significance of the article,research methods and content,and related literature reviews and theoretical foundations.In the second part,from the perspective of the development status of CITIC Bank and the development status of CITIC Bank's corporate business,it analyzes the current problems faced by CITIC Bank in the development of corporate business.Due to the short transition period,it has become more homogeneous in financial products,pricing power and manpower Resource support still needs to be improved.The third part analyzes the internal and external environment of CITIC Bank's corporate business development and uses the SWOT analysis method to find out the advantages and disadvantages,opportunities and challenges of CITIC Bank.The fourth part puts forward suggestions for the formulation and implementation of CITIC Bank's corporate business strategy.In 2018,the company's banking business transformation was fully launched.Based on extensive market research and analysis,the "2018-2020 Corporate Business Transformation Implementation Plan" was formulated,with the focus on the transformation of public business.After submitting a satisfactory answer sheet,at the strategic implementation level,we should continue to build a financial service system for corporate business,accelerate the integration of organizational structure,expand the scope of services to corporate customers,and actively develop overseas corporate business and supporting service facilities.Such as the implementation of policy guarantees and resource inputs,the strengthening of risk management and control guarantees and the enhancement of human resources guarantees should also be continuously strengthened.