Case Study On Elephant Diversification In Tianshan Biological Merger And Acquisition

The diversified M&A strategic layout faced in the process of enterprise development is a hot topic in both theory and practice.Under the current economic situation of enterprise competition,the single industrial operation mode of the enterprise is unable to seek further development in the fierce competition and even affect the survival of the enterprise.In order to comply with the rapid development of the economic situation,many companies have to choose the layout.Diversified M&A strategy.By analyzing the development history of many contemporary enterprises,diversified M&A strategy is a strategic layout that is generally chosen by enterprises in the development process.It plays an important role in the development of many large and medium-sized enterprises.Xinjiang Tianshan Animal Husbandry Biological Engineering Co.,Ltd.seeks new profit growth points in order to seek further development of the company,and actively deploys a diversified M&A strategy.Its original business is mainly breeding breeding and beef cattle industry,etc.,but due to its strategic investment mistakes,Tianshan Biotech continued to lose money in 2015 and 2016.In 2017,it turned losses into small profits.The company was eager to find new profit growth points,blindly expanded to the media advertising industry,and chose elephant advertising as the final acquisition target.However,due to financial fraud,the loss was serious.The operation ability of Tianshan Biotechnology has been questioned.The failure performance of Tianshan Bio-M&A Elephant Diversified M&A Strategic Layout is typical.Therefore,this paper uses case analysis and normative research methods to study the strategic layout of Tianshan Biodiversity M&A.Deep-seated reasons,in order to provide other companies with a certain degree of reference value.This paper lists the relevant concept definitions and theoretical foundations.At the same time,it combines financial data to analyze the business performance of Tianshan Bio-diversity M&A strategy before and after,and explores the real reasons for the failure of Tianshan Biodiversity M&A strategy.It analyzes and draws some specific suggestions.The research in this paper finds that when the enterprise develops to a certain stage,it will eventually face the choice of whether to choose a diversified M&A strategic layout.The enterprise must objectively evaluate its own situation.After carefully considering the complicated situation of diversifying new industries,it finally decides whether to choose.Diversified M&A strategy.Enterprises must not only carefully choose the direction of diversified M&A strategy,wait for a suitable development stage,but also pay attention to their own resource allocation and financial management risks.