Research On Strategy Transition Of K Gas Company In North Region

Since the Nineteenth National Congress,the state has encouraged and supported new energy,green low-carbon,energy-saving and environmental protection industries as strategic emerging industries,and has issued a series of environmental protection policies.The pricing power of natural gas source is in the hands of PetroChina,Sinopec and CNOOC "three barrels of oil",and the gas company lacks the ability to control the upstream gas source.At the same time,K company is facing unprecedented opportunities and challenges because of the exhaustion of resources in its franchise area and the absence of new high-quality customers.Firstly,the thesis has carried out detailed and in-depth preparatory work by organizing research,consulting information,interviewing senior managers,feasibility study,resumption and so on.In view of the strategic management research aspect,there are domestic and foreign research theories,and the development strategy of gas enterprises is elaborated.Secondly,the background of K company's strategic management is described,including franchise area,upstream gas source,operation situation,development strategy,organizational structure,etc.K company has many competitors around its region.In order to improve the accuracy of decisionmaking,we have fully grasped the information of competitors through market research.Based on the above,after analyzing the internal and external environment of K company,using SWOT internal and external competitive environment and situation analysis under competitive conditions,the main internal strengths,weaknesses and external opportunities,threats,etc.,which are closely related to K company,are investigated and enumerated,and then the various factors are analyzed with the thought of systematic analysis.Match each other and analyze them.K company also takes this topic as the topic of the board of directors and the Party branch,meets separately for discussion,and submits the results of the discussion to the superior company.Finally,it is concluded that K Gas Company's strategy can no longer meet the needs of the current stage.As the gas company is a public utility enterprise,its transformation is slightly different from other enterprises.The transformation needs to be carried out around traditional businesses and cannot be carried out across industries.If it is engaged in nontraditional businesses,it will be regarded as a strategic transformation.K Gas Company must make a transformation for long-term and stable development.Based on the actual situation and current demand of K company,this paper studies the precise strategic transformation of K company,that is,from "city gas professional operators" to "clean energy integrated solution providers",At the same time,LNG,CNG gas source trade and automotive gas business will be carried out to provide diversified services,realize "second start-up" and enhance enterprise efficiency.