Research On Strategic Transition Of YC Technology Company Based On Dynamic Capability Theory

The rapid development of global economy has had a significant impact on the business environment at home and abroad since the 21 st century.Under the current situation of all-round Internet development,the business environment of domestic and foreign enterprises is developing rapidly in a dynamic state and information-based way.More and more enterprises rely on Internet technology,from technology application to product upgrading,from market localization to business globalization,from focusing on market share to focusing on product innovation,reflecting the traces of enterprise development reform in the Internet era.YC Technology Co.,Ltd.is the head enterprise in the field of call center industry segmentation.It is also facing the impact of foreign product threats and domestic product shocks although the company has achieved a good position in the industry development.And cloud computing,big data and other technology applications are also carrying out deep-seated technical reform in the field of call center.Therefore,YC technology company is actively seeking for enterprise development and transformation in the wave of Internet reform.This paper focuses on the following aspects: in-depth study of the basic concepts of strategic transformation,dynamic capability theory and resource-based theory through literature reading;after the introduction of the development of YC technology company in recent years,analysis of the company's macro environment,industry environment,internal environment and other strategic transformation motivations;through the guidance of dynamic capability theory,This paper analyzes the dynamic capability of YC technology company's strategic transformation,establishes the evaluation system of YC technology company's strategic transformation dynamic capability decision-making index,determines that YC technology company is suitable for meeting the conditions of strategic transformation,and is suitable for the strategic transformation of penetration type through questionnaire survey and AHP,and formulates the main objectives of YC technology company's strategic transformation and the implementation path of strategic transformation.