The Research Of G Brand For Marketing Strategy Of China Market

G brand is a perfume family with a history of 100 years.Now,it has become an international cosmetic brand including perfume,make-up and skin care.The G brand has been in mainland China for more than 20 years since 1993,and the business model has undergone tremendous changes during these two decades.The development of science and technology,the advancement of information technology has brought about a sweeping change in business models.Young consumers are also willing to try more online models and the convenience of new business models combined online and offline.The G brand business has already covered more than 30 cities in China,with a total of more than 120 self-operated physical stores.It also covers more than 300 Sephora stores,and has opened the official website and Tmall online platform.However,facing a new round of competition,the G brand faces many problems in terms of products,prices,channels,and promotions.Among them,the brand’s popularity is too low,the product price is too high,the product design is out of localization,and the customer’s adhesion rate is low.Through the analysis of these problems,it is suggested that the G brand should first adapt to the Chinese consumer market from the adjustment of the product line and the localization of the product.The second is to develop a price strategy for the Chinese market,the third is to develop different channel strategies for different channels,and the fourth is to use resources to rationally formulate promotional strategies.The support which can ensure the implementation of marketing strategies are human resources,technical,customer relationship management and finance support.I hope that through the research and analysis of the marketing strategy of G brand in China,to improve the sales of G brand in the Chinese market and enhance the competitiveness of the brand,let this century-old brand bring its French elegance and beauty to millions of women in China.