The M Company Essential Oil Skincare Marketing Strategy Study

With the national economy is developing at breakneck speed, the people's living standard improved significantly for health and fashion for higher and higher. Oil skincare with its characteristic of plants by the consumers, and gradually become the hotspot.At present, the essential oil cream brand in china, the essential oil skin care product of the competition is fierce. M as in the early launch of oil and skincare retail brand, you can make effective marketing strategy, sophisticated and satisfy customers of company's survival and development of great significance.In applying marketing theory and the competitiveness of theory, the actual situation and m for m company oil skin care of marketing the status quo and the problems of the analysis and further analysis of the company's internal and external environment, and the M company as the market subdivides, the target market to choose and the market orientation.From product strategy and tactics, channel strategy and promotion strategies four quarters for company m oil skin care of marketing mix strategy, and marketing department to increase capital investment, the establishment of modern marketing and management system, the marketing department's organizational structure, performance management programme, designed to improve the market staff training system as proposed m company oil and skincare marketing strategy security measures.