Analysis Of Operation Efficiency And Influencing Factors Of Life Insurance Companies In Banking System

In 2009,the CBRC issued the "measures for the pilot management of commercial Banks'investment in insurance companies",which opened the door for Banks to invest equity in insurance companies.Subsequently,bank-affiliated life insurance companies such as BoComm Life,CCB Life and ICBC-AXA were successively established and became an indispensable and important part of China's insurance industry.Efficiency is one of the core issues of economics research.For insurance companies,efficiency is a necessary condition to achieve sustainable development and also a reflection of comprehensive competitiveness of enterprises.Therefore,this article 11 Banks is a life insurance company as the sample,based on the data from 2011-2017,with labor,fixed assets,capital and expenses as sample input indexes,premium income,insurance payment,investment income as output indicators,using DEAP2.1 software,estimate of sample companies operating efficiency.The results show that the operating efficiency is affected by pure technical efficiency and scale efficiency to varying degrees during the sample period.In 2013 and 2014,the pure technical efficiency has a greater impact on the operating efficiency,and the overall operating efficiency of the sample company is low.Then,this article also USES Tobit model to examine the related factors influencing the management efficiency of the sample companies,the results showed:the company size,human capital and profitability of Banks is a life insurance company management efficiency exist positive correlation,negative correlation with the operational efficiency of operating expenses,and shareholders background of silver insurance premiums accounted for Banks is a life insurance company's operational efficiency,there is no obvious correlation.Finally,on the basis of empirical analysis and relevant theoretical knowledge,the following Suggestions are put forward:control operating costs,attach importance to personnel training,optimize product structure,pay attention to multi-channel construction and broaden the channels of fund use.